One way a brand uses digital to "add value" to the customer experience.  

An excellent talk on gamification. 

A brief rant on the future of Interaction Design. 

This is an additional post about connecting physical objects to the internet. Twine is a tool for anyone to do it without any knowledge of coding. Hooking up things to the web is a development within digital which now reaches a broad non-tech nerd audience. 

When we think of digital we think of a screen: the mobile, the computer screen, a projection. But digital could be hardware. And then it could get really interesting.