Ninja Blocks is a nice example how people without Arduino coding skills can have fun and experiment within The Internet of Things. 

Another arty post: Rows of motorised measuring tapes record the amount of time that visitors stay in the installation. As a computerised tracking system detects the presence of a person, the closest measuring tape starts to project upwards. When the tape reaches around 3m high it crashes and recoils back. Each hour, the system prints the total number of minutes spent by the sum of all visitors. Commissioned by the Museum of Contemporary Art, Sydney. 

An exclusive walk through with Mike Diamond, curator of the Transmission LA installation opening at MOCA on April 19th, 2012. Some items are digital, some are visual interesting. Some of the items are digital, some of the items are visually interesting, and inspiring for digital concepts. 

Matt Richardson created a camera which doesn't deliver a photo but a description of the photo it made. Check out the project on his site. 

Giving the customers a customer service experience of 2012. 

When Google launched Voice Search the company Breakfast NY took it further. The Verbalizer is an open-source wireless microphone. Because it is compatible with Arduino you can add more physical fun elements to it. This way the internet comes into the real, physical world in a fun but useful way.  

Digital helps companies to be purposeful, meaningful, useful. That leads to sustainable growth. And that is indeed digital marketing. 

One way a brand uses digital to "add value" to the customer experience.  

An excellent talk on gamification. 

A brief rant on the future of Interaction Design.